Know What Your Brand Is Actually Worth.
The Brand Equity Index is a single 0-100 score built from three honest signals: engagement consistency, content cadence, and platform diversity. No vanity metrics. No stock-ticker gimmicks. Just a clear read on where your brand stands — and what to fix next.
Engagement Consistency
How even your engagement is post-to-post. Wild swings mean unpredictability; steady engagement builds trust.
Content Cadence
How steadily you publish. Sporadic posting kills momentum; a reliable rhythm compounds authority.
Platform Diversity
How many platforms you actively use. One platform is fragile; presence across platforms is resilient.
How to Measure Brand Equity
The six dimensions, exact scoring, the reasoning behind each weight, and how to read a 90-day arc.
Read the open methodologyThree steps to a clear read
Connect your brand
Set up your Brand DNA — voice, tone, lexicon. ARCHON starts tracking your content across every connected platform.
ARCHON tracks your rhythm
Every post, every platform, every engagement signal is read. No manual logging — the index reads your real activity automatically.
Weekly snapshots show the trend
A fresh 0-100 score with a diagnostic summary and recommended actions. Watch the trend line climb over 90 days.
What 90 days of consistent posting achieves
Real demo arcs from ARCHON's seeded brand profiles. Same scoring engine. Different posting discipline.
Sporadic posting, single platform. The score flatlines — the brand never builds momentum.
Weekly posting across LinkedIn, Instagram, and X. Cadence and engagement consistency both climb.
Consistent autonomous posting across three platforms. The brand now reads as an authority, not an upstart.
Three more tools for the creator economy
Sponsorship Pitch Drafter
Draft a professional sponsorship pitch email in your brand voice, referencing your real engagement stats. You review, edit, and send it yourself — ARCHON does not auto-send or auto-negotiate.
Fan Contacts
A portable CRM for your audience. Add contacts manually or import a CSV, and export a copy anytime. You always own your list — outside any social platform.
Away Mode
A simple heads-down toggle that shows a subtle availability badge on your public profile. An honest status indicator — it does not auto-reply to anyone.
Brand Equity Index, answered
What is a brand equity score?
A brand equity score is a 0-100 composite that measures how consistently your brand publishes, how evenly your engagement holds post-to-post, and how many platforms you actively use. It gives you a single honest number for where your brand stands right now.
How is the Brand Equity Index calculated?
The Brand Equity Index combines three signals: content cadence (how steadily you publish), engagement consistency (how even your engagement is post-to-post), and platform diversity (how many platforms you actively use). Each is scored 0-100 and weighted into a composite.
How often does the score update?
The score updates whenever you recalculate it. ARCHON takes a fresh snapshot of your recent posting activity and engagement, so you can track your trend over 90 days of weekly snapshots.
Does the score work across platforms?
Yes. The index reads your activity across LinkedIn, X, Instagram, TikTok, and YouTube. Platform diversity is one of the three scored signals — actively using more than one platform strengthens your equity score.
Three tiers. Annual only.
No monthly subscriptions. Cancel anytime.